Generated Image: (Begin warm and with an appealing picture)  Magandang araw! (Good day!) Just imagine the rich smells of adobo cooking, sweet and tangy sinigang, and the festive Filipino party spirit. How many of you are willing to feel the heart and soul of Philippine cuisine? (Pause for engagement).  (Introduce the problem)  The Filipino cuisine is becoming known to the world and many are still puzzled by the cuisine, as they find it difficult to reproduce at home. Old recipes may be complicated, ingredients may be unknown and methods may be overwhelming. This cultural cuisine is in danger of being lost or misinterpreted.  (Present the solution: The Philippine Culinary Arts Hub)  The Philippine Culinary Arts Hub: an exciting hub that aims at preserving, promoting and innovating the Filipino cuisine. It is not only the recipes that are being taught, but stories and traditions and the kusina (kitchen) culture that is so unique about Filipino food.  (Point out new functionality)  What makes us unique?  Interactive "Kusina" Learning Pods: State of the art learning pods modeled after a modern Filipino kitchen, complete with individual kanlan (stovetops), high definition monitors which will display instructions in step by step manner in both English and Tagalog, and all the necessary tools. Regional Cuisine Journeys: We will have culinary classes on the culinary landscapes of the Philippines, including the seafood of Cebu, the spicy cuisine of Bicol and the indigenous food of the Cordillera region. Sustainable/ Bayanihan (Community): We collaborate with local magsasaka (farmers) and mangingisda (fishermen) to attain the freshest, most sustainable and genuine Filipino products. We also strengthen the culture of bayanihan through helping the local people and maintaining the traditional way of farming. Digital Lutong Bahay (Home Cooking) Library and Community: This is a community site that you will have access to your own digital library of heirloom recipes and online community discussion where you may share your lutong bahay preparation as well as to ask other questions and meet other Filipino food lovers around the globe.  (Explain the benefits)  You will with The Philippine Culinary Arts Hub:  Learn the basics of cooking Filipino: Learn to make the Filipino adobo braising and lumpia rolling, among other basic cooking skills, to prepare the typical Filipino food. Explore the history behind the food: Learn the cultural and historical factors that affect the Philippine food. Become familiar with the use of local ingredients: Train how to shop, cook, and feast on local flavours of the Philippines. Identify with your Filipino culture (or fall in love with it!): Make Filipino food known to people all over the world.  (Call to action)  It is not only developing cooking we are also creating a culinary bridge to the Philippines. We are looking to grow our kusina learning pods, create new regional food classes, and access more would be Filipino food ambassadors through further mention investment amount or type of support sought. Tara, kain tayo! (Let's eat!) And taste with us the Philippine flavors to the world!  (Conclude with a striking quote)  The Philippine Culinary Arts Hub: One delicious bite at a time -where tradition and innovation meet. Salamat po! (Thank you!)  Important Points and Assumptions (Just like in the case of the previous pitch, but with Filipino context):  Cultural Sensitivity: This would make the audience connect with the advertisement in a positive way; use Filipino words and cultural background. Target Audience: It is presumed that it will be investors or other possible partners who would like to help with promoting the culture and cuisine of the Filipinos. Visuals: Essential! Display pictures of rich Filipino meals, crowded markets and smiling faces. Investment/Support: Replace " "[mention amount or type of support wanted or desired to be given]" with the desired request. Flexibility: Modify the particular elements and advantages to suit the reality of what your cooking class business is offering. Energy: Be sincere, enthusiastic and proud of being a Filipino.

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